Content and Communications Strategy

Content and Communications Strategy

One of the most important success factors for a political party is a well-executed communication strategy and concise, creative communication. For optimal communication, we conduct in-depth research on the existing political equation, social equation, government policies, welfare programmes, development scenario, demographic composition, etc.

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We then prepare the communication that is easy to understand, catchy, with good slogans, dialogues, humour, etc.

We ensure that our communication is designed to appeal to both villagers and business magnates. Different forms of communication are developed for various social strata. The choice of media also depends on economic segmentation, voter education, demographics, age, and gender, among other factors. Door-to-door communication or communicating through arranging village meetings and local events is most effective in areas where smart phones and other media are unavailable.

Our content specialists devise a communication plan that caters to both rural and urban populations. Including social media, a comprehensive media plan has been developed. Along with the preparation of speeches, etc., a door-to-door communication strategy is also developed. We ensure the proper use of words and phrases in political speeches, campaign rallies, and online blogs, websites, digital, and social media posts. Humour is also used to create an impact.